Primary : primary research can also be known as field data. This is when you collect your own data that does not already exist. this type of research is effective as the individual is ale to make the research very specific to the information they would like to source.
there are many good primary research methods including phone calls, emails, letters and focus groups.
Phone call: a phone call is a effective and reliable primary research method that can provide personal answers to the questions. Although can be a problem if you are trying to make overseas phone calls or phone calls to a busy phone line.
Email: emails are a good form of primary research for a quick and easy reply however people can ignore emails or the email could be misunderstood.
Letter: letters are a great way to get personal and in-depth responses to the questions that need answers. the only problem with letters are that it could take a while to get a response or the letter could get lost or sent to the wrong address.
Focus groups: focus groups enable the research to easily get research from different ages, that give a quick and personal response. But the people on the focus group may be friends so may give you the answer they think you want.
Secondary: secondary data is when you take research from already existing work. This is an effective way of finding information quickly. Effective forms of secondary research include TV, magazines and newspapers and the internet.
TV: using TV is a good secondary research method that is easy to find reliable information as there may be experts being interviewed on the topic you are trying to research. But there can problems with using TV for research as some television can have a negative effect.
Magazines and newspapers: magazines and newspapers are a good form of secondary research as they are reusable and easy to access, but they can be expensive, some fonts can be unreadable and some articles may be useless.
Internet: the internet is an easily accessible research method to find the information needed. although it can occasionally by difficult to find the right information due to changes in we addresses.
Quantitative: Quantitative data is data collected about a large number of people (numerical data). decisions are made based on the trends that are found from the answers people gave. Examples of research methods that produce quantitative are surveys which you can use to ask lots of people in a short amount of time. but as most surveys only ask closed questions is it difficult to gain detailed responses.
Qualitative: Qualitative data is used to gain more detailed answers, and rather than using closed (yes/no) question, they ask questions that give more in-depth answers. An example of qualitative research is an interview, which does take time but is a good way of gaining personal and detailed answers as part of your research.
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